January 2024 — The idea of a shirt without constraints

It all started with a simple frustration: spending mornings ironing, only to end up wrinkled before noon.
Our founder, James Ford, decided to create a shirt that stays crisp, comfortable, and elegant all day long — without ever touching an iron.
His ambition: to free modern men from ironing, while giving them more confidence and more time every morning.

May 2024 — The first prototypes come to life

After months of research and fabric testing, the first Truefords samples were created.
The result was stunning: a technical, breathable, and wrinkle-free fabric with a premium feel.
The first shirts instantly won hearts — combining the cut of a London tailor with the practicality of everyday wear.
A clear promise was born: no more wrinkles, no more compromises.

August 2024 — The perfected experience

Early customer feedback confirmed the potential: exceptional comfort, perfect fit, impeccable style.
Truefords refined its design even further — with a tailored fit, reinforced stitching, and an even more flexible fabric.
Every detail was reworked to fit the body without restricting it — because style should never feel like a chore.

October 2025 — The official launch of Truefords

After more than a year of development, Truefords officially launches in the United Kingdom.
Each shirt is crafted to offer the perfect balance between performance and elegance.
From the morning meeting to the late-night dinner, you remain impeccable — effortlessly.