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Perfect Bow Tie
Wrinkle-Free Tie
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Wrinkle-Free Tie
Perfect Bow Tie
Privacy Policy
Last updated: 16 October 2025
This Privacy Policy explains how Truefords Ltd (“we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit or make a purchase on our website (the “Site”) or otherwise interact with us in relation to our services (collectively, the “Services”).
Please read this Privacy Policy carefully.
We may update this Privacy Policy from time to time to reflect changes to our practices, or for other operational, legal, or regulatory reasons. We will post the updated version on this page and revise the “Last Updated” date accordingly.
We collect personal information about you from various sources to provide and improve our Services. The data we collect depends on how you interact with our Site and Services.
We collect information directly from you, including:
Contact details such as your name, address, phone number, and email.
Order information such as billing and shipping addresses, payment confirmation, and contact details.
Account details such as login credentials, security questions, and account preferences.
Purchase details such as products viewed, added to your cart, or ordered.
Customer service details such as messages or feedback you send to us.
You may choose not to provide certain information, but this may prevent you from using some features of our Services.
When you use our Site, we automatically collect data about your device and interactions (“Usage Data”) through cookies, pixels, and similar technologies.
This includes IP address, browser type, device information, time zone, and browsing activity.
We may also receive data from third-party service providers, such as:
E-commerce platforms and hosting providers (e.g., Shopify).
Payment processors for secure transaction processing.
Analytics and marketing partners who help us understand how users interact with our Site.
All third-party data is handled in accordance with this Privacy Policy.
We use your data for:
Providing products and services (processing orders, managing accounts, and fulfilling deliveries).
Marketing and advertising, including sending promotional messages or displaying personalized ads (based on legitimate interest under Art. 6(1)(f) GDPR).
Security and fraud prevention to detect or prevent illegal or malicious activity.
Customer service and communication to assist you and improve your experience.
Like many websites, we use cookies to operate and optimize our Site.
Cookies help us remember your preferences, analyze usage, and improve performance.
You can manage or disable cookies through your browser settings, but doing so may affect functionality.
Our website also recognizes the Global Privacy Control (GPC) signal, which allows users to opt out of certain data uses.
We may share your personal data with:
Service providers performing operations on our behalf (IT, payment, logistics, analytics).
Business and marketing partners to deliver relevant offers.
Affiliates within our company group.
Authorities when required by law or during business transactions (e.g., merger or acquisition).
We do not sell or misuse personal data.
Any sharing of data is strictly limited to fulfilling contractual or legal obligations.
We implement appropriate technical and organizational measures to protect your personal information.
However, no system is completely secure, and we cannot guarantee absolute security.
We retain your data only as long as necessary to fulfill the purposes described here or as required by law.
Depending on your country of residence, you may have the right to:
Access or request a copy of your personal data.
Request correction or deletion of your data.
Object to or restrict certain processing.
Withdraw consent at any time (where processing is based on consent).
Request data portability.
You may also opt out of marketing communications at any time by following the unsubscribe link in our emails.
We will not discriminate against you for exercising your privacy rights.
Before fulfilling a request, we may need to verify your identity.
Our Services are not intended for children, and we do not knowingly collect data from minors.
If you believe a child has provided us with personal information, please contact us to request deletion.
Your personal data may be transferred and processed outside your country of residence.
When transferring data outside the EEA or UK, we rely on recognized safeguards such as the EU Standard Contractual Clauses or the UK International Data Transfer Addendum.
If you have any questions about this Privacy Policy or how your data is handled, please contact us in writing at:
Truefords Ltd
20 Wenlock Road
London, ENG N1 7GU
United Kingdom