Join over 10,000 men who trust Truefords to stay impeccable all day

Join thousands of active men who’ve already traded their wrinkled shirts for Truefords for a sharper look, lasting comfort, and zero wasted time.

The Truefords Story

The idea of a shirt without constraints

It all began with a simple frustration mornings spent ironing, only to look creased before lunch. Determined to change that, James Ford set out to design a shirt that stays sharp, comfortable, and effortlessly elegant from dawn till dusk. His goal: to give ambitious men back their time and their confidence.

First Prototypes Revealed

After months of fibre research and rigorous testing, the very first TrueFords samples were created. The result was astonishing: a technical, breathable, wrinkle-free fabric with a premium feel. Our initial shirts immediately impressed, perfectly blending the sharp tailoring of London with the practicality of everyday wear. A clear promise was born: Never deal with wrinkles again, never settle for compromise.

The refined experience

The first customer feedback confirmed the potential exceptional comfort, perfect fit, and an impeccable look. Truefords refined its design even further with a more tailored cut, reinforced stitching, and an even more flexible fabric. Every detail was reworked to follow the body without restricting it because style should never feel like a chore.

The Official Launch of TrueFords

After more than a year of development, Truefords officially launches its shop in the United Kingdom. Each shirt is designed to deliver the perfect balance between performance and elegance. From the morning meeting to the late-night dinner, you stay impeccable effortlessly.

January 2024
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October 2025

James R. 

8h ago

I’ve tried countless “non-iron” shirts before, but Truefords really delivers. It stays sharp from the morning meeting to the evening drinks no creases, no effort. Easily the best shirt I’ve ever owned.

73

39 comments

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Oliver M.

7h ago

The fabric feels premium and breathable, not stiff like most wrinkle-free shirts. I can finally look polished without spending half my mornings ironing. Brilliant quality.

91

43 comments

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Daniel S.

2h ago

These shirts are a game changer. Perfect fit, smooth fabric, and they look freshly pressed all day. I’ve already ordered three more colours.

108

83 comments

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Alex T.

2 days

As someone who travels often for work, this shirt is a lifesaver. It packs perfectly, never wrinkles, and still looks sharp straight out of the suitcase. Highly recommend.

136

77 comments

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Thomas B.

4 days

Comfort, style, and practicality finally in one shirt. It moves with you, feels great, and always looks impeccable. Truefords has become my everyday uniform.

256

122 comments

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