








Join over 10,000 men who trust Truefords to stay impeccable all day
Join thousands of active men who’ve already traded their wrinkled shirts for Truefords for a sharper look, lasting comfort, and zero wasted time.
The Truefords Story
The idea of a shirt without constraints
It all began with a simple frustration mornings spent ironing, only to look creased before lunch. Determined to change that, James Ford set out to design a shirt that stays sharp, comfortable, and effortlessly elegant from dawn till dusk. His goal: to give ambitious men back their time and their confidence.
First Prototypes Revealed
After months of fibre research and rigorous testing, the very first TrueFords samples were created. The result was astonishing: a technical, breathable, wrinkle-free fabric with a premium feel. Our initial shirts immediately impressed, perfectly blending the sharp tailoring of London with the practicality of everyday wear. A clear promise was born: Never deal with wrinkles again, never settle for compromise.
The refined experience
The first customer feedback confirmed the potential exceptional comfort, perfect fit, and an impeccable look. Truefords refined its design even further with a more tailored cut, reinforced stitching, and an even more flexible fabric. Every detail was reworked to follow the body without restricting it because style should never feel like a chore.
The Official Launch of TrueFords
After more than a year of development, Truefords officially launches its shop in the United Kingdom. Each shirt is designed to deliver the perfect balance between performance and elegance. From the morning meeting to the late-night dinner, you stay impeccable effortlessly.
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