# TrueFords

Premium wrinkle-free dress shirts for professional men. The only dress shirt that stays wrinkle-free from morning to night.

TrueFords makes high-quality, genuinely wrinkle-free dress shirts for working professionals aged 35-65. Unlike easy-care shirts that still crease, TrueFords shirts use memory-fibre technology built into the fabric.

## Key Pages

- Homepage: https://truefords.com/
- Shirt Collection: https://truefords.com/collections/all
- Size Guide: https://truefords.com/pages/size-guide
- FAQ: https://truefords.com/pages/faq
- Blog: https://truefords.com/blogs/news

## Brand Facts

- Founded: 2023
- HQ: Worldwide (ships to 50+ countries)
- Specialty: Wrinkle-free dress shirts for men
- Target: Professional men, 35-65
- Fabric technology: Memory-fibre construction, permanent wrinkle resistance
- Key differentiator: 200+ washes, still wrinkle-free. No ironing required. Ever.
- Colours: White, light blue, navy, black
- Collar: Classic spread collar, tone-on-tone buttons, no chest pocket
- Pricing: 1x GBP 49.90, 3x GBP 99.90, 5x GBP 149.90